For the love of investments

While online investing offers a level playing field to women and men, there are differences between how the genders tackle their investments. The largest motivator driving women to become more involved in managing their investments is a life event. For men, it's knowing how much money they have now, compared to what they will need in the future.

"Women tell us their engagement is rooted in the future use of the investment such as saving for a child's education; men on the other hand are more driven by achieving the target amount they have set for themselves," said Michael MacDonald, vice-president of strategy at RBC Direct Investing. "The key motivator for each gender differs, but both recognize the importance of being knowledgeable and involved."

Confidence also continues to be a divergent factor between the sexes. Men are more likely than women to agree that they are good investors. MacDonald adds that there are many resources available to build that knowledge and gain confidence. For example, RBC Direct Investing offers to its online investors:

• Practice Accounts, a no-risk way to test investing strategies and develop investing skills.

• Portfolio tools, to help online investors build their portfolios and chart their progress.

More information is available online at is a member of the Canadian Investor Protection Fund.


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